Our purpose and audience
Why we write content
Everything we write exists to:
- Help digital, comms and product leads make better decisions
- Show how we solve real organisational problems in local government and mission-driven sectors.
- Show credibility through evidence, our experience and transparency
- Reflect our co-operative values without being preachy
Our primary goal: Be useful first. Persuasive second.
Our content earns trust by being honest, specific and grounded. Not by claiming to be exceptional.
Who we’re writing for
Our primary readers are digital, product or communications leads working in:
- Local government and public sector bodies
- Charities and NGOs
- Membership organisations
- Educational institutions
Assume they are time-poor, experienced and often skeptical, having seen too many agencies overpromise. They aren’t looking to be impressed, they’re looking for answers to real questions.
| What they’re asking | How we answer it |
|---|---|
| Will this work in my organisation? | Be specific about context. Name sectors, constraints, real situations. |
| What are the real costs? | Be honest about time, money and risk. Avoid vague reassurance. |
| Has this been tested? | Show evidence. Reference real clients and outcomes. |
| Can my team maintain it? | Address long-term sustainability, not just delivery. |
| Does this fit our constraints? | Acknowledge procurement and internal policies |
Relationship stages
- Cold: No prior relationship. They’re evaluating us. Lead with their world, not ours.
- Warm: Active client relationship. Trust is established. Lead with clarity and progress.
- Mixed: Existing client, new brief. Start from the relationship, move quickly to the work.
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