Style guide
We’ve put together these guidelines to help everyone at Agile Collective communicate consistently across proposals, our website, client reports and everything in between. They’re not a set of rigid rules but a shared reference point that helps us all sound like ourselves.
To really understand our Tone and Voice, we’ve split this document into five parts:
- 1: Our purpose and audience: who we’re writing for and what they need
- 2: Voice and tone: our personality and how it flexes in context
- 3: Writing style: the practical rules that keep our writing clear and consistent
- 4: Structural guidelines: how we sequence and frame content for different audiences and content types
- 5: Self-check and quick reference: tools to use before you publish or send
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